richard nixon campaign slogan

"[45], On the last day of April, Rockefeller announced that he would campaign for the presidency, despite his previous statement to the contrary. But Reagan had never held public office and had to run for governor of California before he could be a credible presidential candidate. "Don't swap horses in midstream" 1944 campaign slogan of Franklin Roosevelt. They cast the candidate as someone who understands the country's woes, and can guide America through them. [104] After Humphrey's polling surge following the bombing halt, Nixon used this appearance to claim that he had just received "a very disturbing report",[103] which detailed that tons of supplies were being moved into South Vietnam by the North. But Most VPs Have To", "Election News Broadcast to 'Times' Readers", "Nixon Plans to Change Residence to New York", "Goldwater says he favors Nixon as candidate in '68", "Lack of Permanent Campaign Manager To Handicap Nixon", "Poll Shows LBJ Favorite in 1968 Presidential Race", "Why So Many Americans Dislike Richard Nixon", "Nixon's Strong Showing May Force Rocky Move", "Republicans Speculate On Draft of Rockefeller", "Wisconsin Voters To Log Reaction To LBJ Move", "McCarthy, Nixon win handily in Wisconsin", "When a Candidate Conspired with a Foreign Power to Win an Election", "Editor's Quizzing of Nixon Could Set Useful Pattern", "Reagan Challenge To Nixon Looms In Oregon Primary", "Nixon's Defeat Implied in Talk by Rockefeller", "Nixon Refuses Collision Demanded By Rocky", "Scheme Weighed For Nixon-Lindsay Ticket", "What Nixon, Rockefeller Have Said on the Issues", "Nixon apparently has enough strength to get nomination", "Two Stubborn, Honest Men Held The Pass For Nixon", "Nixon Looks Formidable in Attack on Democrats", "The Loser Who Won: Richard Milhous Nixon", "Did Nixon Commit Treason in 1968? 2008 US presidential campaign slogan of Barack Obama. Even observers speculated as to the President's possible favoring Nixon to Humphrey. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. He spent six years shaking it before he could win the 1968 Republican presidential nomination. [55] As he edged closer to the nomination, discussions about his running mate arose. "I like Ike," is one of the most celebrated political slogans in US history. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. List What exactly was Watergate? The. He lost a close race to Senator John F. Kennedy of Massachusetts, which many credited in part to his unhealthy appearance during the first televised debate. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. This continued to be a major theme of the Nixon campaign, and would continue to be used extensively during the general election. Did Richard Nixon have a campaign slogan? [19] The news did not stall the progression of the campaign, and soon Nixon, Mudge, Rose, Guthrie & Alexander member Leonard Garment assembled an advertising team that included CBS Television president Frank Shakespeare. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. Advertisement. Miller Center, University of Virginia, Copyright 2023. [114][115] Though he presided over Apollo 11 and the subsequent lunar landings, he later scaled back manned space exploration. The winning slogan from every US presidential campaign since 1948 7/18 Slideshow One Page 1972: Richard Nixon again Now, More Than Ever 7/18 Nixon won his first term only narrowly. [91] However, anti-war protesters heckled him repeatedly on the campaign trail. end the war in Vietnam. "We are going to win this war and the peace that follows" 1944 campaign slogan in the midst of, "Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during, "I'm just wild about Harry" 1948 U.S. presidential slogan of, "Pour it on 'em, Harry!" Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. "Tell the Truth!" One commentator examined that he was not "the drawn, tired figure who debated Jack Kennedy or the angry politician who conceded his California [gubernatorial] defeat with such ill grace. [28] Immediately following his entrance, the media team prepared for an advertising campaign. A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. He selected Thomas Eagleton as his running mate, only to learn later that the senator from Missouri had undergone treatment for mental illness. [20][76] The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. (2,455) $10.00. While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever." He painted his opponent, Democrat George McGovern, as a threat to. But I do promise action. At the Republican Party convention, Nixon won the nomination on the first ballot. His hard work paid off. "[78] He then traveled to Michigan, Ohio and Pennsylvania before returning to New York, meeting with Governor Rockefeller. [86] At this time Nixon sent his adviser, former Governor William Scranton of Pennsylvania, on a fact-finding trip to Europe to gather intelligence on Western alliance and Soviet issues. I'm For Nixon Slogan Campaign Pin - Richard Nixon Political Campaign Pin Button. Nevertheless, by Election Day, his lead had all but vanished. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. , "Reduce the tariff on necessaries of life." And a new policy for peace abroad, a new policy for peace and progress and justice at home. [32], Due to Romney's exit, Nixon declared in early March that he would "greatly expand [his] efforts in the non-primary states",[33] with Time observing that Nixon could now focus his political attacks solely on President Johnson. Richard Nixon respects the rights of the individual, a principle which has made America great. [10] He returned in August to conduct meetings with his advisers to formulate a solid campaign strategy. [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. The tapes were sent to the swing states of Illinois, Michigan, and Ohio, giving Nixon the advantage of advertising long before the Democratic Party settled on a candidate. Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. A political firestorm immediately erupted over whether a man with a history of mental illness should be next in line to become commander in chief in the nuclear age. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. Nixon's the One! [5] At the end of Eisenhower's second term in 1960, Nixon ran unopposed for the Republican nomination, which he received. The important thing is that we maintain plausible deniability. George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. Not surprisingly, as Ford tried to move away from the former . At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. Nixon played a marginal role in presidential politics in 1964, introducing his party's nominee at the GOP convention in San Francisco's Cow Palace: "He is the man who earned and proudly carries the title of Mr. Conservative. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. At the candidate, and the phrase was adopted as the slogan of the plain-speaking former general's supporters. However LBJ's popularity collapsed as America became further mired in the Vietnam War, and the slogan was turned against him. And, learning from the social media savvy of Obama's campaign, the slogan is reduced to "MAGA," for use as a social media hashtag by the president and his supporters. [82], Following the Democratic convention, Nixon was consistently labeled the favorite, described as "relaxed [and] confident", counter to his "unsure" self from 1960. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. "Everyone is voting for Jack /'Cause he's got what all the rest lack/Everyone wants to back Jack," crooned Sinatra, a friend of the president and member of his glamorous "Camelot" inner circle. His efforts to address the economic and. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Obama's first campaign was the first to channel the political potential of newly emergent social media platforms. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. 49 Copy quote. After narrowly losing the vice presidential nomination in 1956, Senator John F. Kennedy sought the presidency in 1960. Nixon won nine of the thirteen state primaries held that season, although due to the population of his state, Governor Reagan won the popular vote while carrying only California. All individuals are members or supporters of the Republican Party, unless otherwise stated. [35] At the end of March, Rockefeller announced that he would not campaign for the presidency, but would be open to being drafted. Nixon won most of the West and mid-West, but lost Texas and parts of the Northeast to Humphrey and lost the deep South to Wallace. In 1968, however, as TV news depicted grim images of war and violence, this slogan assured voters that they could turn to Nixon as a capable and trustworthy leader. John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. [58] The endorsement of Nixon by Senator Mark Hatfield of Oregon raised speculation that he might be chosen. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. Richard M. Nixon. I don't promise that we can eradicate poverty and end discrimination in the space of four or even eight years. Change was again the theme for the 1976 election, when Democrat Jimmy Carter took on Gerald Ford, who became president after the Watergate scandal forced Nixon's resignation. 'NIXON'S THE ONE! Meanwhile, Rockefeller began to be viewed more as a candidate, articulating that while not wishing to split the party, he was "willing to serveif called. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. [23] Romney officially announced his candidacy in November, prompting Nixon to step up his efforts. Four years later Bush successfully campaigned for a second term. Remarks at a Reception Commemorating the 50th Anniversary of the League of Women Voters of the United States . Wallace came to national prominence early in the 1960s as a staunch segregationist and broadened his appeal to the Right by lashing out at antiwar demonstrators. [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. He notified the media that his decision on whether to run for president would be formally announced at some time between early December and February. As a result, he began campaigning in Wisconsin where the second primary would be held. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. 52 years ago, another Republican ran for the White House on a platform of law and order, but conditions in 2020 for Donald Trump don't line up with Richard Nixon's strategy in 1968. Referring to Brooke as "one of my top advisers," he accompanied campaign stops in Chicago and San Francisco, a move critics described as an attempt to further gain favor within the African American community. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. [21] Meanwhile, Nixon and his staff discussed handling the topic of the Vietnam War. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. [37], As the Wisconsin primary loomed in early April, Nixon's only obstacle seemed to be preventing his supporters from voting in the Democratic primary for Senator Eugene McCarthy of Minnesota as a protest against President Johnson. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. . Winning a close election on November 5, 1968, Nixon and Agnew were inaugurated as the 37th president of the United States and 39th vice president of the United States, respectively, on January 20, 1969. Following the election, the slogan "Bring Us Together", referencing a poster held by a 13-year-old girl at a rally during his campaign, was used as a basis for the theme of his inauguration, although it would later be seized by Democrats to attack later Nixon policies. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. He asked the attendees not to discuss the meeting with anyone, but to spread subtle hints that he would run for president. Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". and "Change." ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Here, Business Insider surveys some of the winning slogans of the last 60 years, from Dwight E. Eisenhower's "I Like Ike," to the Barack Obama's "Change You can Believe In. [15], During the spring and summer, Nixon traveled to Eastern Europe[16] and Latin America[17] to bolster his foreign policy credentials. "Blaine, Blaine, James G. Blaine! Advancement." [85], In mid-September, Nixon's running mate Spiro Agnew went on the offensive against Humphrey; he referred to the Vice President as being "soft on Communism", along with softness on inflation, and "law and order," comparing him to former British Prime Minister Neville Chamberlain. Fair or not, the campaign turned on the bitter legacy of Richard Nixon. [110] In his inaugural address, Nixon said that "the greatest honor history can bestow is the title of peacemaker", outlining the direction Nixon sought to take, such as his visit to the People's Republic of China in 1972, opening diplomatic relations between the two nations, and dtente plus the Anti-Ballistic Missile Treaty with the Soviet Union, all in his first term. Richard Nixon had a family dog named Checkers, pictured here Credit: Getty - Contributor Who was Richard Nixon? [81] The President made it clear to Nixon that he did not want the war to be politicized, to which Nixon agreed, although questioning Humphrey's eventual compliance. to make changes to the election system. [116] In 1972, he was reelected by a landslide, the largest to that date. The results were very close, and not until early the following morning could news organizations call the election. Unleash the American Dream." Wallace's third party candidacy stole votes from both of the major parties, but hurt the Democrats more; many Southern Democrats defected and Nixon was able to win some Southern electoral votes. used by, "MATH - Make America Think Harder" used by, "Building Opportunity Together" used by, "Promises Made, Promises Kept" used by Trump's campaign, "Buy American, Hire American" used by Trump's campaign, "Make Our Farmers Great Again" used by Trump's campaign, "Build the Wall and Crime Will Fall" used by Trump's campaign, "Jobs, Not Mobs" used by Trump's campaign, "Leadership America Deserves" used by. "Change We Can Believe In," was Barack Obama's slogan when he successfully campaigned to become America's first black president in 2008. An effective slogan will sum up a candidate's pitch to the country in a few words, and be powerful enough to cut through the endless onslaught of information in people's lives. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. It was July 24th, 1959 when the then Vice President Richard Nixon visited the American national exhibition in Moscow. [73] It was later noted that the convention had featured Nixon as the centrist candidate with Rockefeller to his left and Reagan to his right. [72] In those Gallup polls following the convention, Nixon led Humphrey 45% to 29% and topped McCarthy 42% to 37%. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. [79] At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention, which was filled with protest and riots. Visit Business Insider's homepage for more stories. But it was enough to earn him a second term in a landslide victory, as America stood as the world's only superpower at the end of the 20th century. - President-Elect Richard Nixon[109], Nixon and Agnew took office as president and vice president during their inauguration on January 20, 1969. , "The Union now and forever" Stephen A. Douglas, "Union, liberty, peace" Abraham Lincoln, "For Union and Constitution" Abraham Lincoln (Also "The Union and the Constitution"), "An honorable, permanent and happy peace." "We are the ones we've been waiting for." Goldwater, Senator Strom Thurmond, and other mainstays of the Republican right-wing lined up behind Nixon. [57] Upon returning to the trail, Nixon found that Rockefeller had begun attacking him. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. There were none. Forward." [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". , "Vote for Taft now, you can vote for Bryan any time" , "It is nothing but fair to leave Taft in the chair" , "Vote for 8 Hour Wilson" Woodrow Wilson, "The man of the eight-hour day" Woodrow Wilson, "He proved the pen mightier than the sword." "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. [77] Starting the ground campaign tour, during his first stop in Springfield, Illinois, he discussed the importance of unity, stating that "America [now] needs to be united more than any time since Lincoln. Campaign Slogans and Symbols - The Henry Ford Presidential candidates use catchy slogans and recognizable symbols to appeal to voters and gain support during election years. "Yes we can!" Although it was a close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. [82][102] The final Harris poll before the election indicated that Nixon was trailing Humphrey 43% to 40%, but Gallup's final poll showed Nixon leading 42% to 40%. McGovern hastily declared himself to be "1,000 percent" behind Eagleton. There he iscirca August 1971: Richard Nixon. However, Johnson withdrew from the race before the primary, meanwhile Governor Reagan's name was on the ballot in Wisconsin, but he did not campaign in the state and was still not a declared candidate. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. Reagan moved to make the nomination unanimous. Agnew was relatively unknown nationally, and was selected due to his purported appeal to African Americans,[72] and work for the Nixon campaign after an embarrassing experience as the head of the Draft Rockefeller movement. People also asked. When Henry Kissinger announced shortly before the election that he had resolved most major negotiating issues with North Vietnam and that therefore "Peace is at hand," it was only icing on the cake. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". His diplomatic opening to China reached fruition with a widely televised trip to Beijing. 1) He believes in creating even greater opportunities for the individual in a free enterprise system. Publicly, Nixon supported the bombing halt and the negotiations; privately, however, his campaign urged South Vietnam's government to refuse to take part in the talks. Nixon had a head start, however, spending 1966 campaigning for Republican candidates and cultivating party conservatives. [56] Congressman George Bush of Texas and Senator Percy were also mentioned as possible selections. He still faced challenges from Nelson Rockefeller and Ronald Reagan, and was not on the ballot in California, where Reagan won a large slate of delegates. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. ". Abraham Lincoln, "True to the Union and the Constitution to the last." Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. Nonetheless, Nixon staffers believed that if such a scenario occurred, liberal Rockefeller delegates in the Northeast would support Nixon to prevent a Reagan nomination. But before Nixon took office, he closed ranks with Johnson and insisted that South Vietnam take part in the peace talks. In his speech, he remarked: Tonight I do not promise the millennium in the morning. These programs showed Nixon at his best, answering questions posed by ordinary Americans, and shielded him from questions by reporters, who sometimes brought out his worst. Back to home page Return to top. The slogan was also used by Abraham Lincoln in the 1864 election. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. The White House. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. While Reagan continued to woo the conservative movement, Nixon picked off conservative leaders. He pledged to end the war in Vietnam, but would not go into detail, drawing some criticism. Observers noted that this move potentially hurt Nixon by straying from his reputation "as a foreign policy expert". 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. Like Nixon, rival George Romney began to organize in these states. One of the more humorous, historic and unofficial campaign slogans was used on at least four different buttons for Richard Nixon in the early '70s. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. During a stop, he briefly discussed Vietnam, although not in detail, stating that the United States "must prevent [such] confrontations",[30] but that the nation must also "help people in the free world fight against aggression, but not do their fighting for them. In his acceptance speech, Nixon offered hope to a country in chaos: "We extend the hand of friendship to all people. The Republican nominee, Vice President Richard M. Nixon was 47-years-old, just four years older than Kennedy. To the Soviet people. Nixon hoped this move would increase his delegate strength and demonstrate his "ability to win". "Forward Together" used by Hillary Clinton's campaign, on the side of her bus. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. These victories, along with pledged delegate support from states not holding primaries, secured Nixon the nomination on the first ballot of the Republican National Convention, where he named Governor Spiro Agnew of Maryland as his running mate. After hard-fought primary victories, JFK won his party's nomination and faced-off against sitting Vice President Richard Nixon. [25], Nixon entered 1968 as the front-runner for the Republican nomination. Find your thing. He went on to trounce Republican Thomas E. Dewey in the election. Is there any evidence that pins sporting the slogan "They Can't Lick our Dick" were in use for the 1972 presidential election, or have they been produced after the fact? "Nixon Now" - Richard M. Nixon, 1972 (also, "Nixon Now, More than Ever") "Come home, America" - George McGovern , 1972 [18] "Acid, Amnesty, and Abortion for All" - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness )